We have a new brief, which is about brand factors. This brief consists of analysing a given brand, the brand my partner and I had to analyze is Lidl (oh what joy!). First of all we had to deconstruct the brand from culture (heritage) to projection of customers.
From our brand analysis we came up with a brief of, “How do Lidl keep their new demographic of customers they have acquired through the recession?”. We know that a number of new customers who shop at Lidl may have not of shopped there before the current financial climate.
What is the big idea, I hear you cry?
Well the big idea is to design an online community, where people can share information about Lidl’s products, recipes, recommendations, review products. In store you will given a hand held device that you log onto using a fob with a barcode, it will then show w welcome message from the manager and show you the staff who are working, this will hopefully give Lidl a more friendly atmosphere and make the customer feel special.
After the welcome screen you can access a list of products that you purchased on you last visit and tell you if those products are available, as Lidl don’t always have the same products from week to week. There would also be a map of the store location those products to help the customer a easier shopping experience.
That is an overview of our idea, should be a really good once we design what the screen will look like mean while here are some pics of the prototype…